Sam Ashford

About Me

Hey, I’m Sam Ashford.

I am proud to be the owner and founder of SpiritShack, the UK’s largest and most successful Ghost-Hunting Equipment Store. As well as the author of the best-selling book, “Ghost-Hunting Guide: A Paranormal Investigator’s Guide”.

Me, Sam Ashford

My primary focus is customer support, ensuring that our customers can access the best quality products quickly. And efficiently, with all the support they need. I’ve spent the last two years fine-tuning our business practice to achieve this. To improve our customer care – and it’s worked. 

I am confident and proud to say that SpiritShack is now the industry leader in ghost-hunting in the UK. We scored an impressive 98% in customer support, advice and aftersales care against the significantly lower industry standard of 59%. In fact, we scored nearly 40% more than the average business in our industry and achieved the highest score ever recorded in the UK.

Sam Ashford, holding the portable SLS camera

Throughout my 10-year career in paranormal investigation, I have conducted more than 200 investigations at more than 100 locations around the UK. This has allowed and encouraged me to grow my team and my business to keep up with demand.

Supported by a team who shares my passion for and interest in the paranormal. And with whom I’ve had the pleasure of sharing my experience, skills and knowledge. With my team, I have been able to grow Spirit Shack significantly.

My Story

I had my first paranormal experience when I was 13 years old. 

My grandma took me to what she believed was a Christian gathering at the home of an acquaintance. I was the only child, and we all sat in a circle of about 20 chairs. In the centre of the circle stood a man reading a religious text. As he neared the end of his reading, he started to move around the circle, touching people on the forehead as he went. 

As he touched each person, some started speaking in tongues, while others went on to have fits and convulsions. I was absolutely frightened. 

Finally, the man got to me. He took my hand, placing a small prayer cloth in it. The experience floored me, and I chose not to share it with anyone – not even my parents. 

That night, as I lay in bed trying to sleep, I heard heavy breathing in my ear. I froze. Suddenly, I felt a loud blow of breath in my ear. 

My bedroom was in the attic, with a ladder leading up to the opening. I leapt out of bed and jumped through the hole in the floor, missing the ladder completely. I fell one storey, landing on the staircase below and falling down another flight as I went. 

The incident had both me and my parents completely shaken up. And they immediately got rid of the cloth that the man from the church had given me. They banned my grandmother from ever taking me anywhere religious again. 

This bizarre and terrifying experience awakened my fascination with the paranormal. I watched every single paranormal documentary and film I could get my hands on. The list goes from The Exorcist and Ghost Adventures to Most Haunted and Dead Files. I soaked it all up like a sponge and learnt as much as I could about hauntings, possession, exorcisms and mediumship. 

In 2007, at 20 years old, I met my first serious partner. She was a psychic medium and shared my interest in the paranormal. Together, we immersed ourselves in everything to do with the supernatural. We watched endless paranormal shows and documentaries and visited cemeteries in our spare time. 

Often, she would leave me in shock. We’d be out shopping, and out of nowhere, she’d approach a stranger and relay messages from their deceased relatives. 

It was both incredible and shocking – I’d look on as the strangers got emotional, struggling to grasp the reality that she somehow knew facts that she couldn’t have known. Witnessing this allowed me to believe there is so much more to this world than we can see. And, as we know, confirming your belief in the supernatural can be difficult for many people. 

Years later, in 2017, I met my current partner, Kelly Woodcock. Coincidentally, she is also a psychic medium with many of the same abilities as my previous partner. 


Sam Ashford and Kelly Woodcock holding one of our products

It wasn’t long before we started visiting local cemeteries and purportedly haunted locations. We attempted to communicate with spirits using Ouija boards and an EVP (Electronic Voice Phenomenon) recorder. 

As we became increasingly successful, we embarked on professional ghost-hunting careers. We made our ghost-hunting equipment and sold it on eBay and Amazon. Our business was an immediate success – we could hardly meet the demand!

And so, SpiritShack was born. 

“Ghost-hunting has become a thrilling pursuit and a means of personal growth and understanding. By crafting high-quality equipment and providing guidance to fellow enthusiasts, we at SpiritShack aim to share our love for the field and assist others in exploring the supernatural.” – Sam Ashford 

Together, Kelly and I have conducted over 200 investigations at more than 100 locations around the UK’s most haunted locations. During these experiences, we have witnessed many apparitions. And we’ve captured hundreds of EVPs using our specially designed technology. 

SpiritShack: From Passion to Profession

I started manufacturing and selling our products as a sole trader on eBay and Amazon in 2017. Two years later, in 2019, I registered the domain name, and by 2021, the company was incorporated.

SpiritShack has experienced significant year-on-year growth and quickly became the largest manufacturer and supplier of ghost-hunting equipment in the UK. And it wasn’t long before we were shipping our products worldwide. 

Sam and SpiritShack featured in the Chase Magazine and Rotherham Advertiser

We’ve had the pleasure of serving more than 20,000 customers globally. And we are now the number one source of ghost-hunting equipment, advice and expertise worldwide. 

Twenty of our devices have become best-selling ghost-hunting products. Our most notable products include the portable SLS camera, SpiritPod, HexCom (check out this article about our HexCom) and the SLS Cam Gold. I’ve also designed several popular ghost-hunting apps like DeadBox, Necrophone, Provoke and Occult Dice.

Read About My Experiences 

Read about my experiences and get advice on the paranormal in my best-selling book, Ghost-Hunting Guide: A Paranormal Investigator’s Guide – the e-book is available on Amazon now. In the book, I explain everything from signs that your home may be haunted to advice on detecting and communicating with ghosts.

Ghost-Hunting Guide - A Paranormal Investigator’s Guide (book cover)

In addition to my book, I’ve written more than 170 blogs about paranormal-related things – including haunted locations, ghosting hunting tips, advice for ghost hunters, and more.

Part of my passion for ghost-hunting is being able to share everything that I’ve learned over the years. And through my own experiences with other people who are equally interested. 

“We believe that the veil between the living and the spirit world is not impenetrable. Through our carefully crafted tools and unwavering passion, we strive to bridge that gap and empower people to engage in meaningful encounters with the supernatural.” – Sam Ashford. 

Unsurprisingly, people tend to have many questions about the paranormal, which is so foreign to many of us.

The SpiritShack Ghostly Music Box

With my blog articles, I answer all questions you may have about ghost-hunting and everything to do with the paranormal, from practical advice on how to find ghosts and what kind of equipment to use to telling ghost stories and sharing my experiences of haunted locations.

The main topics I cover include:

  • Ghost-hunting
  • Magic spells
  • Haunted places
  • Ghost-hunting applications
  • Ghosting hunting equipment
  • Ghost-hunting teams
  • Paranormal websites
  • Spirituality
  • Witchcraft
  • Halloween 
  • Haunted items
  • Ghost stories

All of these topics are related to the types of products that we sell at SpiritShack. Ranging from ghost detectors to witchcraft supplies (including wands, cauldrons, herbs, crystals and more). We cater to people with a broad range of supernatural and paranormal interests and arts, especially as people become increasingly interested in different (sometimes ancient) types of spirituality – and the rising popularity of witchcraft is a great example of this.

“Our goal is to offer a range of high-quality products that meet the requirements of practitioners from various magical traditions. We believe in supporting individuals on their spiritual journeys…” – Sam Ashford. 

I aim to help other ghost hunters and supernatural enthusiasts by providing them with all the knowledge I’ve managed to rack up over many years of being a paranormal investigator. 

Sam Ashford on Paper: My Credentials

Although my interest in the supernatural started when I was a kid, I have been working in the paranormal investigation for 10 years, and I started SpiritShack in 2019. I’ve gained immeasurable knowledge from my experiences in the field and the research I’ve conducted myself. 

However, SpiritShack creates and produces complex equipment that requires a certain level of practical, technical understanding too. Indeed, I have various qualifications that allow me to go beyond simply coming up with ideas and actually allow me to create these gadgets. 

Sam soldering and manufacturing one of our products

These qualifications include:

  • City & Guilds Level 3 Certificate in Electrical Installation (2330)
  • British Standards 17th Edition Wiring Regulations (BS 7671)
  • BTEC Level 3 Nationals in Electronic Engineering

But, to be a paranormal investigator, you need to be able to balance practical skill and knowledge. I also have a good understanding of technology and how to use it effectively, with a thorough understanding of theories surrounding the paranormal and the history of spirituality. 

So, two additional qualifications I have are:

  • AVCE in Information and Communication Technology (ICT)
  • Diploma in Modern Demonology

This combination of electrical and engineering skills, an understanding of technology and communication and knowledge of demonology and spirituality has stood me in good stead to forge the career I have worked so hard for.

Customer Service

SpiritShack is all about providing people with the equipment that they need to be able to be a successful ghost hunters. An important component of what we do is providing exceptional customer service.

My customers’ happiness and satisfaction are my biggest priorities, and that means not only ensuring that they’re satisfied with the equipment they’ve purchased, but also that they have all the information they need to conduct a paranormal investigation. As an expert in the field of ghost-hunting and paranormal activity, I am committed to sharing everything I know and everything I have learned with my customers.

And our customer feedback reflects this. 

Here’s what our clients have to say: 

“I have purchased a few items from SpiritShack and have always had excellent customer service and prompt delivery.” – Paul Dashwood.

“SpiritShack provides an excellent service. With superfast delivery, excellent communication and superb product quality!” – Heather Kim Tyrie.

Our Amazon customer reviews

“Great customer service and knowledge of their products. Quick to reply and answer my questions regarding the SLS camera, the software required and the brilliant selection of ghost equipment that is otherwise difficult to find in the UK! No one wants those import charges you get from the USA! Highly recommended and trusted online retailer! Thank you, I will use it again!” – Scott Luevano.

Our Facebook reviews

“Great customer service and very helpful with answering my questions regarding the SLS camera equipment and what I needed for it to work. Always quick to reply. Highly recommended for all your ghost equipment, especially as many of their products are hard to find elsewhere! Top-notch selection and service!” – Scott.

Our Trustpilot customer reviews

“I have purchased a few items from SpiritShack and have always had excellent customer service and prompt delivery. Sam is always accommodating and knowledgeable and didn’t hesitate to accommodate me when I bombarded him with questions relating to purchasing an SLS Camera.” – Paul. 

“As someone with their paranormal team, it was great having a shop that sold everything I could need! I also received a response to an enquiry in a friendly and timely manner, which is especially important when placing larger orders! Highly recommended 👻 Happy hunting!” – Chloe Davies.

Customer service is our top priority, and our online store allows us to open 24 hours a day, seven days a week. In addition to Sam (the owner and founder of SpiritShack), we now have three full-time employees working around the clock to ensure that our customers receive exceptional service. 

Knowledge Sharing

For me, SpiritShack is about more than just providing people with the tools and equipment they need to carry out paranormal investigations. It’s about sharing the knowledge I have accumulated over the years, so our customers can have the best experiences possible. 

That’s why not only am I open to answering all my customers’ questions, but I’m also invested in creating informational and educational content using my book and blog articles and by appearing as a guest on podcasts to share what I have learned.  

Along with sharing my knowledge and answering questions about my experiences often comes the need to engage with sceptics, and this is something I’m not only willing to do, but also something I have a great interest in. My personal experiences and the knowledge I’ve accumulated throughout my career have led me to develop a deep and fundamental belief in our ability to connect with the spiritual realm. However, I know that not everybody feels the same way. 

So, I am here to answer any questions anyone may have, especially if they’re sceptical, and I encourage people to find out for themselves – that’s what our ghost-hunting equipment is for. What better way to test the validity of something than to do your own investigation? 

But more than that, I’ve actually conducted various surveys and studies to deal with the issue of the reality of the afterlife and our ability to make connections between the realms of the living and the dead. 

My Studies and Surveys 

A few of the biggest questions people have is about life after death, and if so, does that mean ghosts are real? 

It’s human nature to contemplate mortality and what happens after we die. And this curiosity is really where many people’s interest in ghosts and the paranormal begins.

Through my own experiences, I’ve come to be a firm believer in the existence of a spiritual realm with which we can communicate. But, as the owner of a business that sells ghost-hunting equipment and other paraphernalia related to the supernatural, I have always been interested in what other people believe – and why.  

So, I did some research. I conducted two different studies in the UK – one on whether people believe that ghosts are real, and another on what people think happens when we die. Both surveys included roughly 1,000 people.

Here were my main takeaways:

  • About half the population of Britons believes in ghosts.
  • 18% of Britons report having had some contact with ghosts.
  • Of the 50% of those surveyed who said they believed in ghosts, only 23% confessed to being afraid of them.
  • 50% of Britons believe in some afterlife.
  • Two in five Britons believe that they’ve seen a ghost, while one in three of those who think to have seen a ghost have attempted to make contact.

Suffice it to say, while not everybody believes in ghosts and the paranormal – and while there are several different levels of and aspects to supernatural beliefs – plenty of people firmly believe that there is life after death and that ghosts are real. 

That’s why I feel strongly that our equipment can help you discover your curiosities and find out for yourself. At SpiritShack, we’re here to give you the tools and information that you need to explore the world of ghosts and the spiritual realm. 

Guest Appearances and Notable Mentions 

Throughout my career, I’ve been featured on several paranormal podcasts, working with other paranormal investigators, telling ghost stories and providing my experience and expertise. 

Here are a few you can check out:

  • Ghost Story
  • Real Ghost Stories Online

In these podcasts, you can hear about some of my first-hand experiences with ghosts. I also give listeners some advice about interacting with them and the equipment that we offer that can help them bridge the gap between realms. 

My work in the paranormal investigative world has also been documented and written about by several news outlets and online sources. Including The Daily Mail, The Washington Times, The Independent, The Star and more. 

Sam Ashford holding up our K2 EMF meter

One of the things we’re most proud of is the fact that several other paranormal investigators and spiritual experts use the SpiritShack’s equipment to conduct their research. The fact that they, too, know and trust our equipment is a testament to the quality and reliability of our products. 

Not only that, but our equipment has been featured in countless television shows during investigations. A few of these shows include: 

  • Paranormal Files: Colin Browen travels the world investigating extreme paranormal activity, visiting sites people claim are haunted and using equipment (much of which is ours) to put these claims to the test. In fact, Browen has had several instances of capturing paranormal events on camera.
  • Ghosts of Britain: Linzi and Lee Steer are a British paranormal investigative team who stream live on Facebook every night as they visit haunted locations worldwide. 
  • Exploring with Fighters: Dan Dixson is a popular YouTuber who visits popular abandoned and haunted buildings around the world, telling his viewers about their history and investigating potential paranormal activity. Specifically, two of our products he uses fairly often in his investigations are the SpiritPod X1 and the Ghostly Music Box (check Dan using the Ghostly Music Box in this video at 51:17). 
  • Help! My House Is Haunted: This television series starring Barri Ghai, Jayne Harris and Ian Lawman follows a team of paranormal experts as they visit the homes of ordinary people who have reported mysterious paranormal activity. 

We love to see other people, both experts and amateurs, using SpiritShack products and equipment to conduct investigations and learn more about the supernatural. 

Using Our Equipment: SpiritShack Instructional Videos

My goal is to teach people about the spiritual realm – to share my knowledge and all that I have learned throughout my career – and to forge a path towards a world in which humanity and spirituality can thrive in unity. 

To accomplish this, I strongly believe in more than just selling products. It’s important to me that SpiritShack is not only a business, but also that it creates a community of like-minded people who wish to learn about the paranormal. 

That’s why I create instructional videos that teach our customers about ghost-hunting and how to use our ghost-hunting equipment.

The SpiritShack instructional videos on YouTube

With over 100 videos on our SpiritShack YouTube channel, you can learn exactly how to use all our gadgets and apps. 

Curiosity lies at the heart of humanity. And although there are many things in this world that we may never really understand, our curiosity and our journey matter most.  

Find me on social media:

Meet the SpiritShack Team


Sam Ashford

Owner and Founder

Kelly Woodcock

Kelly Woodcock

Operations Manager

Gerald Urey

Gerald Urey

Sales and Marketing

Leigh Ashford

Leigh Ashford